Overseas Education

A university’s brand reputation can be described as the way in which outsiders perceive an institution’s identity, character and message.   Having a strong brand reputation can help a university stand out from the competition and attract talented staff, students and stakeholders.   There are many factors that can strengthen the branding of an institution, from choice of marketing imagery, design and message to academic …

The short and long-term impact on a university’s brand reputation  Read More »

As part of Global Student Centre annual research, we reviewed prospective international students on what factors play a role in their decision-making process. Flexibility Nearly a third of prospective students interested in studying in the UK viewed the option of multiple intakes as an important factor when selecting a course. The majority of students usually …

What do prospective international students consider when choosing an institution? Read More »